New Car

What have we been up to at Openhouse? Before PlayBeautiful set up camp, Mercedes drove up with a cool car - that's right, Openhouse can accomodate a car. Call us next time you need to show yours off.

PlayBeautiful - Reserve your seat now!

PlayBeautiful - the World Cup 2010 experience - kicked off yesterday with wins by Brazil and Paraguay. Fans watched the matches in our 70 seat stadium while munching on World Cupcakes and sandwiches from our Concessions Stand and quenched their thirst at the Cantina with cocktails and imported beer. Hooligans practiced their (virtual) moves at our Game Zone and scored at the PlayBeautiful Game Zone. Want to be part of the Play Beautiful action? Make your reservations here.

PlayBeautiful Starts this Sunday at Openhouse!

Openhouse Gallery, Upper 90 Soccer + Sport and Soccer Partnerships proudly present:

A 2010 World Cup hub, complete with indoor stadium seating for real-time match viewing, officially licensed soccer apparel, a mini training zone for live soccer demos, game zone, bar and concessions for hungry soccer fans.

Sunday, June 20 - Sunday, July 11, 2010

Stadium seat reservations are free and available in limited supply online at the PlayBeautiful Website. The PlayBeautiful experience is not open to the public, so make sure you go online in advance of the game date to reserve a seat in the stadium, or sign up for standing room space via the stadium wait-list.

PlayBeautiful is also available for groups and private events, call or email for pricing.

Play Beautiful | The 2010 World Cup Experience
201 Mulberry Street, NYC
212.334.0288 |