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Produced by dB Foundation
3/28/08 - 3/30/08
"Disarmory could not have happened without Openhouse," notes dB founding member Annabel Daou, who organized The Disarmory Show. "There's a vibe in this space that allows for such a broad creative energy, so much so that the space itself==though it's big—inspires total creativity!"
Amid the hubbub of the contemporary art fairs that took over New York for one week in March, the dBfoundation presented The Disarmory Show, a tactical subversion and wry commentary on the glitz and inflation that so marks the contemporary art scene today. Eleven artists were asked to physically or conceptually disarm a work of their own choosing from the seminal 1913 International Exhibition of Modern Art. In conjunction with their installation, the dBfoundation produced 'The Disarmory,' a newspaper featuring reviews and editorials relating to the artwork, performances, and historical antecedents of the event. Aligning geographic location with the temporal dislocation upon which Disarmory was premised, the artworks were presented in a lone booth in the expansive gallery space and the show was open to the public during three evenings of events over the weekend of March 28 through March 30. See more at - www.openhousegallery.org
Produced by Radar Entertainment
3/27/08
"The core idea behind Converse 'Conversations' was to raise awareness in the fight against HIV/AIDS in Africa," explains Bret Heiman, Radar Entertainment. "By uniting a diverse group of artists and musical performers under one cause, we were able to coordinate a very exciting and somewhat unprecedented event. Each artist selected for the project was tasked with the creation of an original sneaker design, emphasizing the importance of the project's mission.
"When we set out to select a venue for our NYC event," Bret says, "the Openhouse Gallery was the perfect match. The space was raw, much like a blank canvas and offered two rooms for us to customize."
See media - http://joinred.blogspot.com
Or see more at - www.openhousegallery.org
Produced by Digitas
3/19/08
The first commercial for Downy Simple Pleasure's newest line of fabric softeners, the sumptuously luxurious Radiance Collection, is all about mood. Shot at Openhouse in conjunction with their Mood Board Contest, in which entrants voted for one of three designers who best expressed the moods that these fabric softeners inspire, the commercial also featured the winner's chance to hit the Red Carpet at this year's People's Choice Awards. For www.discoveringradiance.com/?utm_source=obsession_downysite
Or see more at - www.openhousegallery.org
Produced by Bravo Television
3/16/08
Two episodes of this popular reality show were filmed at Openhouse in March: in the first, the models were challenged to use their bodies as art. Their bodies painted, these contestants filed into our venue in a processional and then posed as a living sculpture as onlookers analyzed their ability to pose. In the second (non-sequential) episode, four finalists were selected from a photo shoot the day before, wherein each of them posed as one of the four elements (fire, earth, wind, water). Then, their four best portraits were enlarged and hung at Openhouse for a gallery showing; the four supermodel-hopefuls, along with supermodel-judges Nikki Taylor and Tyson Beckford, and guest-judge Jennifer Starr, were filmed checking out the photography. See more at - www.openhousegallery.org
Produced by T & L Events
3/12/08 - 3/14/08
JC Penney turned the Openhouse Gallery into a real-life dorm room, as they gave an exclusive editors' preview of their 2008 line of back-to-school fashions and dormitory accessories & furnishings, complete with party hors d'oeuvres that featured a midnight-muchies cuisine: mini pizzas, mini burgers, milkshakes and chocolate cupcakes! See more at - www.openhousegallery.org
Produced by Nau
3/6/08 – 3/9/08
Anticipating its first retail store in New York, Nau offered a selection of its exquisitely designed technical outdoor and urban lifestyle products from its Fall/Winter Collection. Deftly integrating beauty, performance and sustainability into each design, Nau challenges conventional notions of what outdoor wear should be. Five percent of every purchase went to Kiva, the world's first person-to-person micro-lending Website, which serves to empower anyone to loan as little as $25 to an entrepreneur in the developing world. To learn more about Nau's distinctive, design-driven clothing and revolutionary business practices go to www.nau.com.
See more at - www.openhousegallery.org
