Downy Radiance Collection (Location Shoot for Commercial)

Produced by Digitas

The first commercial for Downy Simple Pleasure's newest line of fabric softeners, the sumptuously luxurious Radiance Collection, is all about mood. Shot at Openhouse in conjunction with their Mood Board Contest, in which entrants voted for one of three designers who best expressed the moods that these fabric softeners inspire, the commercial also featured the winner's chance to hit the Red Carpet at this year's People's Choice Awards. For
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