Crest Whitestrips - My Life in Smiles Event

Produced by Devries PR

To celebrate the launch of a new generation of smile care, Crest Whitestrips Daily Whitening + Tartar Protection—the five-minute daily solution for your smile to protect against tartar build-up—partnered with GenArt to host “My Life in Smiles,” a national, amateur photography competition to showcase America’s greatest smile moments. Twenty-five lucky finalists were selected and reviewed by internationally recognized fashion photographer Nigel Barker (pictured), and featured in a gala of beautiful smiles, curated by GenArt, which graced the walls of OHG. One grand-prize winner received an all-expenses paid trip for two to attend this event, plu$1,000 in cash.

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