La Fee Absinthe - Product Launch

Produced by Saatchi+ Saatchi

The very first container of La Fée Absinthe Parisienne landed at OHG, marking the official stateside launch of this historical elixir of sophisticated decadence. Amid striking La Fée art installations, specially created in association with Saatchi, and linking La Fée to the artistic styles and imagery of Vincent Van Gogh, Salvador Dali, Claude Monet and Toulouse Lautrec, this delicious evening was hosted by La Fée owner and managing director, George Rowley. At his side was Marie-Claude Delahaye, world-renowned expert and historian on absinthe, and curator of the Musée de l’Absinthe in Auvers-sur-Oise, France. Also attending the event were some of the country’s top mixologists and industry professionals, as well as the nation’s most coveted newspapers and magazines, the likes of which included Forbes, Cigar Aficionado, Marketwatch and Epicurious, to name but a few.

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