Quenching our thirst for brand excitement, Lipton Teas transformed us into a complete experiential pop-up environment to showcase their new carbonated product line—already a hit in Europe and first on these shores only at OHG! The press was treated to a stocked boutique of Lipton brands, and a simulated classroom, workout room and tasting room that demonstrated the healthful range that tea, naturally high in anti-oxidants, plays in active lives.
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Produced by Eventage
10/01/08-10/02/08
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